Apenetration pricing strategy is most likely to be used when pricing objectives focus
a...
Business, 03.12.2019 19:31 shyiere4068
Apenetration pricing strategy is most likely to be used when pricing objectives focus
a. preventing competitive entry by signaling competitors that profit potential is limited due to small or non-existent margins.
b. manipulating consumers' psychological impressions of price as an indicator of product quality or status.
c. maximizing profits on a per unit basis.
d. pricing at the same level as competitors to avoid potential price wars
e. penetration pricing cannot be used in any of the situations suggested above.
Answers: 3
Business, 21.06.2019 20:30, tmmackie9261
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Business, 22.06.2019 04:10, Gillo34
An outside manufacturer has offered to produce 60,000 daks and ship them directly to andretti's customers. if andretti company accepts this offer, the facilities that it uses to produce daks would be idle; however, fixed manufacturing overhead costs would be reduced by 75%. because the outside manufacturer would pay for all shipping costs, the variable selling expenses would be only two-thirds of their present amount. what is andretti's avoidable cost per unit that it should compare to the price quoted by the outside manufacturer?
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